Soundy Candy is placed in the mouth as a whole piece, and it remains active for 6-10 minutes depending on the personal eating speed. Once the candy is in the mouth, it starts making sounds and touching the intraoral surface from the very first moment to the last, and the shape is mostly preserved.
It is known that during eating something, mainly the three senses are activated: The sight, the smell and the taste. In addition to the above mentioned three senses, this product also activates the two other senses: the touch and hearing. This leads to simultaneous stimulation of ALL FIVE SENSES, which is a totally different and new experience for the consumers.
Although it looks like a similar product, the comfort of eating the granule popping candy is low compared to the Soundy Candy and it cannot evoke the sufficient stimulation of senses during the short period it remains in the mouth (20-25 seconds).