One day, during his third year of college, Ishay’s professor arrived in class and presented a challenge. “Your mission is to create a product that can be mass-produced, yet is simple and cleverly designed,” he said. After spending many days and nights experimenting with different raw materials, Ishay had an idea. He whipped out his sewing machine at once, and made two simple modifications in the process of sewing a zipper. The first bag made entirely out of one long zipper was born.
Years later, this creation came to be called the ZIPIT Zipper pencil case and inspired the start of our entire company.