Enter: National Nostalgia
Souvenir comes from the French. And while it means memory, in french it is used most widely as a reflexive verb: se souvenir. To remember. To recall to myself. In this way, to souvenir becomes a thing by which we remember ourselves, through memory, through locality, through Choco Wafer, through Merlion Plushie… aww, ain’t that lovelee. So remember. Remember when haw flakes were only cents-twenty, remember them now with a keychain for twelve-ninety; remember, remember SG50? Remember all that nostalgia with RED REPUBLIC.