Deceptively Simple Watches
To be quite honest, these watches are anything but…NORMAL. The brainchild of one Ross McBride, these designs are a seemingly paradoxical blend of opulence and minimalism. Featuring really sleek and simple lines with metallic finishes, perhaps the most striking part about these timepieces is how understated their innovative technology is. From a watch that is digital but analogue, to another that technically doesn’t have an hour hand, these deceptive designs make looking good seem so effortlessly simple.