A fun fact about Kevin is that he actually grew up wanting to be a car designer. While he isn't a car designer today, he is still very much immersed in the world of design with his brand, Love SG.
Noticing that there weren't many local souvenirs that he could feel proud of buying for his foreign friends, Kevin decided to put his passion for design to good use and create his own. For starters, he tried his hand at designing t-shirts - the list of food on the "Hungry Liao" tee are, in fact, his personal favourites. That quickly expanded to a full range of products, with everything from bracelets to ice cube trays.
Kevin hopes to eventually be able to diversify into other product lines which are still design-driven and break tradition.
Words of wisdom: "In work, I always keep in mind that there is no elevator to success. You have to take the stairs."
Kevin Choe (Founder)