It might sound crazy, but the inspiration for Happypills came to Phatchariya in a dream. Yes, that's right, the idea surfaced while she was snoozing. In the dream, she was in a situation where her dog asked her to fetch him his toys. When she woke up, she created a tiny burger pillow. Later on, she started sourcing for the best materials to make bigger pillows with.
While she hasn't had any more ideas appear while in dreamland, she does gain a lot of inspiration from reading books, travelling, fashion trends, and discussions with interesting people she meets in everyday life.
Her recipe for success? "Try to fly even know you don't know how to, and focus. That's it."