A Slogany Singlishy Parody
Introducing yet another class of parodic Singlish slogan tees. FANATIK draws from well-known brand images and their slogans, like uber nonsense (English brand combining Americana and “cool”, exotic Japanese text) Super Dry and uber British Keep Calm (!!!!) exhortation, and superimposes famous Singaporeanisms on them. The result is something seemingly clever that registers on different levels—local and global. Eh, voila. Une parodie. Although to be honest we’d never heard of buay gum. Yes, we noob. Thank goodness for urban dictionary.