Ghasani, an interior designer, loves greeting cards and used to collect them from all around the world. However, when it came to buying cards from Indonesian stores, she found that imported cards were way too expensive. Together with with two of her best friends, Zahra a graphic designer, and Tania an airline pilot, she decided to create their own greeting card brand, Cartnifik.
“Since there’re lots of Indonesian young and talented designers with amazing works of art, we had an idea to start a greeting cards business, with our own designs, affordable prices yet offering high quality products,” they explain.
Cartnifik rolls out card design series in tandem with events and euphoria. For example, they’ve produced a Halloween edition, Star Wars edition, Wes Anderson edition, and even a Harry Potter edition in conjunction with the International launch of the 8th book.
The trio have aspirations of having their cards stocked at hundreds of stores all around the world.
“The biggest mistake a small business can make is to think like a small business. So think BIGGER and make your ideas happen.”